Monday, November 8, 2010

Ostbye Retains LBG

Ostbye Retains the Marketing Services of Luxury Brand GroupOstbye Wedding Rings Set

Minneapolis-based jewelry manufacturer and distributor, Ostbye, announced today that it has retained the services of Southern California-based brand communications agency, Luxury Brand Group. Luxury Brand Group will handle all media relations, media planning and buying, social media, product placement, new collection launches, celebrity endorsement, creative direction and special projects on behalf of Ostbye and their Ultra-Blue manufacturing brand.
Ostbye, founded in 1920 in downtown Minneapolis, has cemented its status as one of the leading manufacturers of bridal and fashion jewelry. Through the years, Ostbye has always stayed true to its mission of exemplary quality, service and value. Ostbye’s comprehensive collections and divisions include bridal jewelry, anniversary bands, fashion jewelry, family jewelry, women’s and men’s diamond jewelry, pendants, earrings, rings and beads.
“We are very pleased to be working with Luxury Brand Group and having them represent our long-standing brand. We chose Luxury Brand Group for their true understanding of today’s consumer and the fine jewelry industry,” stated Craig MacBean, President of Ostbye. “We trust Luxury Brand Group to create and execute intriguing marketing initiatives and effective media strategies to build our brand awareness.”
Luxury Brand Group will also be evaluating Ostbye’s current marketing programs and developing better uses of their budget spending. In addition, the agency will implement a strategic PR plan, which has not been done in the past, to heighten awareness of Ostbye’s extensive product line offerings and their retail partners.
Frank Proctor, Principal of Luxury Brand Group states, “We are extremely excited to represent such a highly-respected jewelry brand that has stood the test of time and has continued to grow despite a challenging marketplace. With Ostbye, we have a chance to apply our philosophies and strategies to help them grow in both the retail and consumer sector, further building their brand overtime and ultimately gaining increased market share for each of their product lines.”
Check out this news featured on Instore Online and JQ International Online