Tiffany Chou Auctions Necklace Featured in Sports Illustrate for Japan Disaster Relief

In the interest of providing Japan disaster relief support, New York City-based jewelry designer originally from Maui, Tiffany Chou, is auctioning a custom designed “Conched Out” necklace featured in the coveted Sports Illustrated Swimsuit Edition 2011 on gorgeous model, Alyssa Miller.


The weeklong eBay auction will begin Monday, March 21 and bidding will end Monday, March 28 at 7:30am (PDT). All proceeds from the auction will benefit the American Red Cross to help those affected by the earthquake in Japan and tsunami throughout the Pacific.

“I think it’s important to always be grateful for what you have and to give back when possible,” states Tiffany Chou. “People may not realize it yet, but the earthquake in Japan has affected us all. It is an honor to give someone something beautiful in exchange for helping those in need.”

The custom “Conched Out” features a 14k gold-plated conch shell pendant on a 24 inch gold-filled chain, valued at $65. To participate in the auction, please visit http://www.tiffanychou.com/pages/coral-reef-alliance and click on the link “Bid Now”.

For additional information on Tiffany Chou jewelry, visit http://www.tiffanychou.com/.