We love the start of a new
year – new ideas, fresh energy and positive outlooks seem to be everywhere
during January, and JCK turned to several experts in the jewelry field to hear
what they think will be big in 2013. From insurance predictions from Jewelers unBLOCKed’s
CEO Patricia K. Low, to what Ostbye president Craig MacBean thinks will be hot
in color, to overall strategies for marketing and PR from our very own
president and CEO, Frank Proctor, we can’t wait to see what 2013 will bring.
See below for quotes from
Frank Proctor, Patricia K. Low, and Craig MacBean:
“Competition for the
independent jewelry retailer will continue to grow as designer brand jewelry
and timepiece storefronts will continue to open across the country forcing
jewelry businesses to rethink their sales strategies and brand communications.
Retailers must seek new and innovative product selections
to set themselves apart—most importantly, discover new finds to offer their
customers. If they don’t, others will. The Internet will continue to shape the
world. Social networking and social engagement will continue to increase
dramatically and force retailers to rethink their local consumer strategy and
embrace the idea of worldwide consumers. Retailers will be forced to prospect
beyond their local markets and trading areas.”—Frank Proctor, president and
CEO, Luxury Brand Group
“On the heels of a huge
natural disaster and many tragic events, it has reminded us that although we
don’t have control over such events, the jewelry and luxury industries need to
be prepared. In 2013, we are expecting to see an increased focus on
safety, security, and protection.”—Patricia Low, president and CEO, Jewelers
unBLOCKed Insurance
“Color will remain a
hot point for 2013. Tangerine Tango was the hot color of 2012; the focal
point of 2013 is balanced neutral colors with a splash of additional color.
Sterling silver and 18k gold earrings and cocktail rings with a bold faceted
stone add that spark and joy to any outfit.”—Craig MacBean, president, Ostbye
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