Wednesday, June 2, 2010
LBG on JQ International...
LBG was featured in the May / June, 2010 issue of JQ International Trends in Fine Jewelry.
"A brand cannot survive solely on PR and getting their product on the red carpet..." Frank Proctor (Principal) LBG.
"We steer our clients toward an overall marketing strategy..." Frank Proctor.
"Timing and accessibility, competition, and celebrity preferences." Notes Jen Cullen (Senior Account Executive) LBG, on challenges that keep her on her toes.
"It is crucial for all designers, manufacturers, retailers and professionals, to have a strong presence on social media outlets..." Jen Cullen.
Thanks JQ and Caroline Rath!
-LBG
Labels:
JQ Intl,
Luxury Brand Group,
Press
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