JCK - CA Jewelry Groups Meet the Media

Calif. Jewelry Groups Meet the Media - Jewelers' Circular Keystone - JCK

Last week we brought two great groups in the California jewelry scene together for the Meet The Media event. Randi Molofsky Lithgow, curator for Portero.com, moderated the event with fashion editor and photographer Helen Kay, celebrity stylist Kit Scarbo, and JCK Magazine Victoria Gomelsky discussing their points of view from the media side of the business.

Click through to see JCK's write up of the event.

Powering Through The Holiday Lull

Its pretty quiet out there right now. The morning commute is a bit quicker with less cars on the road. Phones aren't ringing as often as they usually do. Long vacations and much needed rest are the only things on some people's minds right now. We believe in taking time for yourself and being with your family and we've been doing that during this holiday season. However we're also still working.

Chris Brogan recently blogged about this time of year and how it can be used to bring things together and set a person up to start the new year in great shape. Here at Luxury Brand Group we're wrapping up some great projects and beginning the motions for programs in the new year. Productivity is high right now and there are some exciting things coming up real soon that we can't wait to share with you.

Ostbye Retains LBG

 

Ostbye Retains the Marketing Services of Luxury Brand Group

Minneapolis-based jewelry manufacturer and distributor, Ostbye, announced today that it has retained the services of Southern California-based brand communications agency, Luxury Brand Group. Luxury Brand Group will handle all media relations, media planning and buying, social media, product placement, new collection launches, celebrity endorsement, creative direction and special projects on behalf of Ostbye and their Ultra-Blue manufacturing brand.

Ostbye, founded in 1920 in downtown Minneapolis, has cemented its status as one of the leading manufacturers of bridal and fashion jewelry. Through the years, Ostbye has always stayed true to its mission of exemplary quality, service and value. Ostbye’s comprehensive collections and divisions include bridal jewelry, anniversary bands, fashion jewelry, family jewelry, women’s and men’s diamond jewelry, pendants, earrings, rings and beads.

“We are very pleased to be working with Luxury Brand Group and having them represent our long-standing brand. We chose Luxury Brand Group for their true understanding of today’s consumer and the fine jewelry industry,” stated Craig MacBean, President of Ostbye. “We trust Luxury Brand Group to create and execute intriguing marketing initiatives and effective media strategies to build our brand awareness.”

Luxury Brand Group will also be evaluating Ostbye’s current marketing programs and developing better uses of their budget spending. In addition, the agency will implement a strategic PR plan, which has not been done in the past, to heighten awareness of Ostbye’s extensive product line offerings and their retail partners.

Frank Proctor, Principal of Luxury Brand Group states, “We are extremely excited to represent such a highly-respected jewelry brand that has stood the test of time and has continued to grow despite a challenging marketplace. With Ostbye, we have a chance to apply our philosophies and strategies to help them grow in both the retail and consumer sector, further building their brand overtime and ultimately gaining increased market share for each of their product lines.”

Check out this news featured on Instore Online and JQ International Online

Luxury Brand Group and ChristianTse both featured in the September issue of JCK magazine

LBG and ChristianTse are both featured in the September issue of JCK magazine in the article titled "The Ice Storm" check it out!

LBG & Jen Cullen featured on PRCouture.com

PRCouture.com featured a "Front Row: Fashion PR" interview with Jen Cullen on celebrity public relations and product placement. Check it out!

JIC retains LBG for GEM Awards 2011

Luxury Brand Group is once again retained by JIC for the GEM Awards 2011!


To read National Jeweler article online click here.

LBG on JQ International...

LBG was featured in the May / June, 2010 issue of JQ International Trends in Fine Jewelry.



"A brand cannot survive solely on PR and getting their product on the red carpet..." Frank Proctor (Principal) LBG.

"We steer our clients toward an overall marketing strategy..." Frank Proctor.


"Timing and accessibility, competition, and celebrity preferences." Notes Jen Cullen (Senior Account Executive) LBG, on challenges that keep her on her toes.


"It is crucial for all designers, manufacturers, retailers and professionals, to have a strong presence on social media outlets..." Jen Cullen.


Thanks JQ and Caroline Rath!

-LBG

evelynH & LBG featured on PRCouture.com

PRCouture.com featured evelynH and Luxury Brand Group in a recent article online.

PR Couture is a respected online resource for successful, emerging and aspiring fashion publicists, designers, students, and educators to share tips, tricks, challenges and commentary about the ever-evolving role of public relations, marketing and social media in the fashion industry.

PR Couture was founded by Crosby Noricks. In addition to managing and writing for PR Couture, Crosby specializes in providing fashion and lifestyle clients with dynamic creative and critical thinking, leveraging her expertise in social media, creative promotions, branding, creative copy, event planning and design.

Click this link to read the full article. EvelynHRetainsLBG

LBG's clients ON STANDS NOW!!!

Check out some LBG clients featured in top publications...

Christian Tse
Colored stone bracelet from the 'Rainbow Rocks Collection' is featured in Town & Country April 2010

Jewels Boutique
(http://www.jewelsboutique.com/)
Bracelet featured inThe Knot Summer 2010 issue

evelynH. Jewelry Collection Retains LBG!

Luxury Brand Group has added Los Angeles-based custom jewelry designer Evelyn Huang of evelynH. Jewelry Inc. to its roster. Luxury Brand Group will handle all media relations, product placement, website and collection launches, celebrity endorsement and special projects.

The evelynH jewelry collection was launched in 2006 by award winning designer Evelyn Huang. The collection features custom diamond and gemstone bridal and fashion jewelry available in silver, yellow and white gold, and platinum. Evelyn’s talent and designs have been recognized by many jewelry design competitions including WJA Diva Competition, North America Division of Tahitian Pearls, Rio Tinto’s Champagne Visionary and most recently, international design competition, Red Dot.

“We are very pleased to be working with Evelyn Huang and representing her exquisite, custom-designed jewelry collection,” states Frank Proctor, principal of Luxury Brand Group. “We believe Evelyn is one of the most talented, up-and- coming designers within the fine jewelry industry today.”

Back to Blogging...

Dear Diary (aka LBG Blog),

I am so sorry I haven't written is so long. OMG, I need to fill you in on what's up. I like have so much to tell you... (Don't most diary entries seem to start something like that!?) Well, here's the 411 on Vegas!

The Las Vegas jewelry trade shows came and went as quicker than I could say "What happens in Vegas..." Almost like the "Hangover" but with more jewelry and less tigers.

Laurie Hudson, principal and Queen of LBG, (I guess that makes me the duchess!?) did a presentation on "Understanding How to Market to Generation X & Y Consumers." With over 60 jeweler professionals in attendance, Laurie filled the room with humor, interesting ideas & concepts, and of course, her infamous Laurie-isms!

Read what JCK Magazine had to say about it:

http://www.jckonline.com/article/CA6661472.html?q=laurie+hudson

Although the JCK and Couture shows were noticeably lighter in exhibitors, advertisers, parties and overall people, it still was a great opportunity for LBG's designers to launch new collections and sell merchandise. Surprisingly, retailers were buying...conservatively, though. None-the-less they were still purchasing.

My feet have finally heeled from five long Vegas days of standing, booth-to-booth walking, heel-wearing and party and club dancing. I'm glad to be back, but it was great to see everyone!

More to come...

XOXO,

Jewelry Girl

Come see us at JCK!

Laurie Hudson in Jewelry Book!

Our very own Laurie Hudson recently wrote an article for Jewelry Book on what we can expect for the jewelry industry this coming year. Laurie is full of knowledge and this article really speaks truly to that. Read the article in the Winter 2009 issue of Jewelry Book.

Placements in 2008!

Here are just a few examples of placements that Luxury Brand Group received this past year! Last year provided a lot of new opportunities, connections and memories, and we are looking forward to 2009 being the same!