Monday, April 13, 2009

Bulgari 125th Anniversary Campaign

Bulgari has decided to celebrate their 125th anniversary in a very charitable way. They have teamed up with the Save the Children charity to create the Rewrite the Future Campaign.The campaign is aimed at providing education to millions of children suffering from war and conflict with a donation of 10 million euros by the end of the year.

The ring is a silver ring (rare because Bulgari usually only works with gold) with engravings. The purchase will contribute $60 of the total cost of $290 to the Save the Children charity.

Bulgari has enlisted the help of many celebrities for the ad campaign such as Debra Messing, Ben Stiller, Jason Lewis and Terrance Howard.

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